We are Agroinnova
Quality, Food Security and Innovationn
Pedrosa del Rey (Valladolid)
A great companyWe are a company that grows, selects and markets high-quality potatoes.
Agroinnova was born in 1992. Its origins go back more than 50 years earlier, though, when Rafael Meléndez took over the family dry farming business. Thanks to his entrepreneurial spirit, however, Rafael moved the family’s lands from dry farming to irrigation farming and intensified and diversified different crops, focusing on the potato in particular.
He became more and more restless in the 1980s. His key idea was to improve a sector with great potential. So, he revolutionised the agri-food sector exploring different varieties for every culinary use.
The idea of segmenting, selecting and marketing high-quality potatoes set him apart in the sector. That is where the Agroinnova story begins, with the brand Las Patatas del Abuelo®. It represented an innovation in consumer eating habits, turning the potato into a product to be tasted and savoured. .
Since then, his company has continued to grow and what was once a small production in Pedrosa del Rey, has turned into a national point of reference.
Today, his son José Manuel continues his philosophy of offering a quality product from the land to our kitchens; food security, guaranteeing compliance with legislation throughout the production process; and innovation, which is why we rely on the latest technology and a team of people who are developing constantly, being pioneers in Spain in offering different potato varieties. These are three fundamental pillars in order for consumers to be able to enjoy the best product.
Our employee numbers are constantly growing, while our facilities currently cover nearly 5,000 square metres in Tordesillas (Valladolid).